
April 10, 2025
April 10, 2025
Written by Andy Green & Felix Scholz
The Top Trends From Watches & Wonders 2025
Now that we've had a chance to see all the new releases in Geneva and had a moment to reflect, it's the perfect time to unravel the common threads that united diverse brands—from fast cars to big cases and even bolder bracelets. Here are three standout trends from Watches & Wonders 2025.
One of the most immediately obvious trends at Watches & Wonders was the world of Formula 1. The world's premier motorsports race has always been a big drawcard for watch brands, but Drive to Survive, along with a brand new Official Timekeeper, has kicked things into high gear. So not only did we get racing-themed watches, but we also got actual race cars. TAG Heuer had two dominating their display: Tudor had one mounted on the wall outside their booth, while IWC Schaffhausen had some prop cars from the upcoming F1 movie placed front and centre — one an elaborate wreck that periodically put on a dramatic smoke show. And that's just the cars!
Regarding the watches, TAG Heuer has gone all out with its elevated recreation of the iconic Formula 1 collection from 1986. The new Formula 1 Date models feature a 38mm case, numerous heritage nods, plenty of bright colour combinations and, best of all, the impressive Solargraph movement, offering accuracy and solar-powered autonomy. IWC Schaffhausen took a different approach, offering a handful of celebratory releases for the upcoming F1 movie, where IWC Schaffhausen plays the sponsor of the fictional Apex Grand Prix team. The team might only exist on the silver screen, but the watches are very real. Two takes on the Pilot's Watch Chronograph, in 41 and 43mm cases, offer a trackside twist on the classic design, with a caseback and laser-etched rubber strap featuring the APXGP logo.
Another surprising trend is a shift back to larger cases. For years, the dominant narrative in watches has been about a return to smaller case sizes, with 39mm and even smaller becoming increasingly prevalent in men's watches. So to see watches like Cartier's upsized Tank Louis Cartier, along with Tudor's Pelagos Ultra and Black Bay 68 (both with 43mm cases) take centre stage was a little unexpected. Perhaps the best takeaway is that watches are truly diverse, and many things can be true at once. Sure, we are getting more prominent smaller-sized cases, but that doesn't mean we can't also continue to have great watches made around bigger proportions.
Finally, there were plenty of outstanding bracelets on show at Watches & Wonders 2025. The Zenith G.F.J. — a tribute to the golden age of high-accuracy chronometry is a stunning contemporary dress watch with a lapis lazuli dial and, more importantly, for us, an incredibly detailed platinum bracelet that is a work of art in and of itself.
Over at Jaeger-LeCoultre, the brand paired their iconic Reverso, specifically the Reverso Tribute Monoface Small Seconds in pink gold, with a Milanese mesh bracelet. This supple masterpiece features a sliding clasp for the perfect fit. The smooth, architectural lines of the bracelet work so well with the geometry of the Reverso that it's a wonder we haven't seen the combination sooner. Finally, TAG Heuer adds some nostalgic charm to the Carrera, by adding a 'beads-of-rice' style bracelet to its signature collection. A design popularised in the 1960s, the slender central links of this style of bracelet add an elegant air to the sporty Carrera, and for now, it's available on four key Carrera models.
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