Since Laurence Graff established the company in London in 1960, his fascination with the emotional power of gemstones has transformed Graff into a global hallmark of innovation, creativity and craftsmanship. For over half a century our House has represented the rarest gemstones. Generations of the Graff family have employed their expertise and experience, personally selecting every stone and uniquely among diamond houses presiding over every step of its journey. No stage is bypassed. No shortcuts are taken. Only perfection matters.