Blancpain is proud of its history where its watchmakers in Vallée de Joux in Switzerland upholds great traditions and expertise of haute horlogerie dating back to 1735, making it the world's oldest watch brand with the original creator of the world's first diving watch. The expression “Innovation is our tradition” is a fundamental guiding principle. In house design means constant innovation and complete control over the manufacturing process, having absolute freedom of creation of each tool and component.