Graff: An Empire Built At The Heart Of The Diamond

“I have always been fascinated by diamonds; I truly believe that working with diamonds is what I was born to do.” – Laurence Graff.

Laurence Graff’s journey of transformation is like that of the diamond, starting from simple beginnings working under immense pressure to create and preserve something beautiful and one of a kind.

An intense passion for Jewellery started as a humble apprentice at age 15 in Hatton Garden, London’s Jewellery sector and transformed into a 50-year family legacy of passion and perfection.

Graff took the grand step to showcase his entrepreneurial flair and founded his first company at the age of 18, partnering with an experienced jeweler. Graff met a diamond dealer early on whom he sourced 33 small diamonds from. Taking a leap outside normal design traditionals, Graff placed all on one ring creating a large synergy of diamonds, selling the ring to a jeweller which sold within days and demand started.

For over half a century the house of Graff has represented some of the rarest gemstones in the world passing through generations of the Graff family who have joined the journey, personally selecting every stone – presiding over each step of the diamond’s journey. Only perfection matters, born from passion.

THE WORLD OF GRAFF

SOURCING HIDDEN WONDERS

The expedition into the earth demands a sacred process to reveal the most challenging treasure hunt imaginable. Graff’s gemologists strive to uncover stones that are the finest ever unearthed and often thousands of years old.

ANALYSIS

A diamond in the rough is yet to reveal its secrets, potentially becoming a series of gems or a single perfected stone. The gemologists can spend months exploring the possibility, the diamond’s fate is set.

CUTTING & POLISHING

Unlocking the beauty within the diamond takes a tender process of delicate precision and patience. The Graff experts harness a unique skill and vision with limitless passion bringing each stone to life.

DESIGN

Creations that transcend fashion for a timeless appeal, the atelier balances proportion, clarity and simplicity to create extraordinary jewellery always enhancing the heart of the diamond.

A LEGACY OF CREATION

The Graff master craftsman is entrusted with cutting-edge knowledge, technique and skill that simply could not be found in any other jewellery house. Creating a legacy of expertise and craftsmanship and legacy jewels of tomorrow.

“The Graff way means no shortcuts, no inferior bypassing. Perfection is the goal, and it’s achieved every time.” – Laurence Graff

FOR BEAUTY THAT TRANSCENDS TIME

DISCOVER THE COLLECTIONS

DISCOVER LESIDI LA RONA

Crafted from the world’s most exquisite ingredients, each fragrance that makes part of this collection mirrors the multifaceted brilliance of the stunning Graff Lesedi La Rona Diamond.