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TAG Heuer

Since 1860, TAG Heuer has been combining technological innovations and precision timing. Committed to the world of sport, particularly motor racing, they have created the world's most accurate timing instruments, achieving an accuracy of 5/10000ths of a second.

This know-how is infused in every collection and every piece. These timepieces stem from cutting-edge research at the forefront of the watchmaking industry. Masterfully designed, each of these collections has gained an iconic status in swiss watchmaking.

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160 YEARS OF KNOWLEDGE & SAVOIR-FAIRE

ONE STEP AHEAD

Born from the world of sport, harnessing accuracy, knowledge and savoir-faire combined to continue a living history that is centuries old. These two disciplines create one single momentum, to make records and then break them and to capture time in the perfect split-second.

Every single second is another step towards victory, to remain one step ahead of the watchmaking curve, to take the turn and how to master the now.

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DEDICATED CALIBRE HEUER 02 MOVEMENT

ENGINEERED TO PERFORM

All TAG Heuer watches are assembled in a carefully controlled environment where air is filtered. This ‘in house movement’ begins as a square plate of brass and subsequently placed in a state of art machine necessitates much expertise and time, resulting in a level of precision which surpasses any handcrafted techniques.

The movement is tested in various positions in order to check that it delivers excellent Swiss precision. The heart of the watch comes to life and will subsequently be housed within the case of TAG Heuer timepiece for a lifetime.

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